Join us for the Opening Reception!
Saturday | September 25
6:00 - 9:00 pm
$10 | CAFAM members FREEA festive evening of live music, cool folk and delicious fare provided by plancha: a taco joint and a special coffee tasting provided by Gaviña Gourmet Coffee.
RSVP to rsvp@cafam.org
The Birth of Coffee
Sept. 26, 2010 – Jan. 9, 2011A simple cup of coffee: Millions of people greet the morning, take a break, or end a meal with this dark brew. In these brief moments, coffee's rich flavor and deep aroma are simple pleasures unquestioningly accepted, although few of us ever consider the origins of this evermore popular beverage.
The Birth of Coffee documents coffee’s extraordinary journey from seed to cup. The photography exhibition, based on the book of the same name by Daniel Lorenzetti and Linda Rice Lorenzetti, chronicles the lives of coffee growers in Brazil, Ethiopia, Yemen, Guatemala, Indonesia, Colombia, Costa Rica and Kenya. Black-and-white photographs specially toned in and with coffee are interwoven with eclectic anecdotes and facts, bringing to life the stories of the diverse people who pick, plant and produce coffee.
The traveling exhibition is part of a larger, multiplatform, media project consisting of a book, the exhibition and website. The Birth of Coffee focuses on workers worldwide whose livelihood depends on the growing and production of coffee and relates how coffee is important to the history and society of each producing nation. The goal of the project is to extend the individual's personal coffee experiences, providing them with an understanding of the many people, places and processes involved in bringing coffee to the table. For more information please visit www.birthofcoffee.com.
About the Photographer
Daniel Lorenzetti is the founder of The Image Expedition, a private, not-for-profit organization. As a journalist and award winning photographer, he has written and photographed for over 20 magazines and newspapers including The New York Times and The Miami Herald. His photographs are part of the permanent collection of some of the most prestigious museums in the world, including The Victoria and Albert Museum in London, The Corcoran Gallery of Art in Washington D.C. and the Santa Barbara Museum of Art. He was chosen to receive the prestigious South Florida Cultural Consortium's Visual Artist Fellowship. His first book of photography, The Birth of Coffee, was published by Random House. Lorenzetti was also a former White House staff intern under President Jimmy Carter and former documentary team member for Public Television. He has also led a core conversation at SXSW Interactive. He lives in Austin, Texas and Three Forks, Montana.
About the Author
Linda Rice Lorenzetti is the Editorial Director of The Image Expedition and an experienced writer with a diversity of publications to her credit. As a correspondent for the Tea and Coffee Trade Journal, she frequently writes about coffee; she was also a contributing writer for an anthology entitled The Adventure of Food, published in November 1999. She authored, Introduction to the Internet, an in-depth manual to explain its function and use when few people understood the technology. She also wrote a regular column for On the Internet magazine. She holds a degree in Human Resource Management and a certificate in Women's Studies, but her special interests are indigenous crafts, trade beads -- and, of course, coffee. She lives in Austin, Texas and Three Forks, Montana
To learn more about Linda Rice Lorenzetti and her work visit her web site at www.lindaricelorenzetti.com.
The Birth of Coffee exhibition is sponsored by Gavina Gourmet Coffee
please visit www.gavina.com
For all the coffee drinkers out there.
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